About us

OUR MOTTO: "CARING BEYOND VISION"

OPENING THE EYES OF TEXAS SINCE 1991

West Texas Family Frames

OUR MISSION 

Our mission is to provide a consistent and memorable experience using innovative eyecare technology delivered by our caring, knowledgeable, professional staff helping to inspire, educate, and problem solve for our patients.

We take our mission of providing high quality eye care very seriously. For this reason, our staff has access to state-of-the-art diagnostic technology and advanced eye care products that allow us to meet your needs. Whether you are visiting us for a routine vision exam appointment or seeking a consultation for eye surgery, we will provide personalized, friendly attention. 

Our motto is Caring Beyond Vision. To that end, we treat every patient as a valued customer, and we want to do everything we can to help all our patients live happy and healthy lives.

OUR EXPERIENCE 

We are a company dedicated to exceptional patient care and exclusive access to a refined collection of designer brand eye wear, all while prioritizing excellent customer service. We have experienced doctors and eye care staff who not only perform routine vision services, but specialize in the diagnosis and treatment of a range of eye problems, conditions, and diseases. We can provide full service eye care for adults and children of all ages. By delivering a consistent and memorable experience, we have been voted "Best of the West" eye care provider by KCBD for several years.

OUR MOTTO: "CARING BEYOND VISION"

We feel that proper patient care goes beyond vision testing, corrective lenses and other services, as critical as those services definitely are. Our patients choose us as their optometry clinic because we also make customer care and relationships a top priority. We've been a trusted resource for optometry services and eye care products in Texas since 1991. Over the span of these years, we've developed lasting ties and a sterling reputation.

You shouldn’t entrust the longevity of your eye health and that of your loved ones to just anybody -- you want an eye care professional who can act as a dependable family advisor for years to come. We work hard to earn and maintain that role in your life. Maybe that’s why we've been voted KCBD's "Best of the West in Eyecare” for multiple years, and why we have also been the eye care provider of choice for Texas Tech Athletics for a quarter of a century. We invite you to learn more about our products, services, and standards of quality by exploring this website. Call us for an initial consultation so you can experience "Caring Beyond Vision” in person!