Welcome to The Vision Center

Welcome to
The Vision Center

We Believe Life Is All About Your Vision

We're delighted that you've discovered the website for The Vision Center, your trusted resource for optometry services and eye care products. Our skilled team aims to provide the highest standard of care for individuals and families, from routine vision testing to corrective lenses, and medical eye care.

The Vision Center is happy to provide care for patients of all ages, starting with those first critical eye health and vision function evaluations for your little ones. If you require vision correction, we can prescribe glasses or contact lenses to help you see as sharply and as clearly as possible. If an eye disorder interferes with normal vision, our vision therapy services can help train the eye muscles and brain for better coordination; in fact, we have doctors that specialize in pediatric vision development.

In addition to prescriptions for glasses, we can write prescriptions for various types of contact lenses, from soft disposal lenses to multi-day or rigid gas-permeable lenses. We can advise you on what type of contact lens makes the most sense for your lifestyle and vision needs. Glasses wearers will enjoy browsing our wide selection of lens and frame options.

If you prefer not to wear glasses or contacts, you might be a candidate for LASIK surgery, a painless reshaping of the cornea that can restore optimal vision. We can provide you with the necessary pre-operative and post-operative care that accompanies these procedures, while also referring you to our preferred LASIK surgery clinic for the procedure itself.

Proper eye testing involves more than just vision evaluation. That's why we also manage and treat serious eye diseases such as glaucoma, cataracts, conjunctivitis, diabetic retinopathy, macular degeneration, and dry eye disease. 

"All of our Doctors and staff have ties to our local communities. We love where we live and work. Our practice is Texas owned and operated, we live in your neighborhood, support local schools, sports and businesses."

Meet The Staff

Learn Who We Are

  • Dr. Leigh Alexander

    Dr. Leigh Alexander is the newest doctor at The Vision Center. She was born and raised in Lubbock, TX. After graduating from Coronado High School, Dr. Alexander attended The University of Texas at Austin where she graduated with a bachelor of science degree in Human Development and Family Sciences. During her last semester of undergraduate education, she completed an internship at the Texas School for the Blind and Visually Impaired. 

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  • Dr. Kelly D. Fallin

    Dr. Kelly Fallin is a therapeutic optometrist who specializes in the diagnosis and treatment of ocular diseases, routine vision and eye health care, contact lenses and laser refractive surgery consultation. He was born in Nacogdoches, Texas and raised in East Texas. Dr. Fallin first came to West Texas to attend Texas Tech University and graduated with a Bachelor of Science degree. He then continued his studies at the University of Houston College of Optometry where he graduated Magna Cum Laude and received numerous awards in clinical patient care and academics including membership of the Beta Sigma Kappa Optometric Honor Society for four years.

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  • Dr. Jon Nitardy

    Dr. Jon Nitardy is a board certified therapeutic optometrist and a graduate of the University of Houston College of Optometry.  He graduated top of his class in 2004 and has since established himself as an expert in the areas of ocular disease, refraction, contact lenses, refractive surgery consultation, computer vision syndrome among many others. After spending 12 years in private practice in El Paso, he's excited to be a part of the growing Lubbock community.  

    Dr. Nitardy enjoys staying active and participates in triathlons, long-distance running, and tennis.  He also enjoys spending time with his teenage son.

  • Dr. Nolan C. Riley

    After graduating from Northeastern University Oklahoma College of Optometry in 2006, Dr. Riley joined the team at The Vision Center. He holds the highest level of licensure to practice optometry granted by the Texas Optometry Board.

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  • Dr. R. Randall Reber

    Dr. Randy Reber, opened The Vision Center in Lubbock in 1990. Dr Reber attended the University of Oklahoma, graduating with a Bachelor of Science degree, he then attended the University of Houston, College of Optometry. Following graduation, he served 4 years in the U.S. Public Health Service and was a Commissioned Officer with the Indian Health Service.

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Over 850 5-star Google Reviews!

    "Best of the best. They have given me the best care and treatment for many years."

    Steve T.

    "I love this place and the nice staff that works there. They get you in and out in a timely matter. I recommend this place to everyone I know."

    Genora G.

    "Great atmosphere! Nice, friendly and courteous staff. Great customer service."

    Jessica W.

    "Very friendly place, doctor and staff were great. They also have a great selection on frames"

    Lexus H.

    "Good experience from start to finish. Everyone was pleasant and helpful. A smooth transition starting at front desk and thru all the test."

    Bob H.

    "Much better than where I had been going before. Absolutely recommend. Very professional staff!"

    Jason P.

    "Great place to have your eyes checked. They have a good selection of frames and friendly staff."

    Sondria G.

    "Amazing staff and Doctor, quick efficient and thorough. Thank you for a great experience!"

    Samantha M.

    "These are the best optometrists you’ll ever receive eye care from! They are genuine and extremely knowledgeable! Highly recommend!"

    Claudia H.

    "I love this place and the nice staff that works there. They get you in and out in a timely matter. I recommend this place to everyone I know."

    Genora G.

    "Beautiful office with the friendliest staff. Such a great experience. They get us in quickly, no waits and are super nice and understanding! I have four kids ranging from 7-18. They treat each child as individuals and know each one personally. 7 year old recently needed glasses. They made it such a big and exciting experience so she couldn’t wait for them to come in. We love this place!"

    Amy W.

    "The staff was friendly & efficient & explained things well to me. Didn’t take as long as where I had gone before. These things are definitely appreciated!"

    Dixie D.

    "This was my first time here and I was so happy with my experience! Any staff that helped me or saw me for my visit we're very friendly and pleasant. They made sure that I was satisfied in every aspect. I'll definitely be back!"

    JoAnn C.